the automatic filmmaker is
Steve Ellington,
independent filmmaker based in Pittsburgh via Zürich.

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Monday
Sep272010

Instant Alchemy for Kimandra


I recently collaborated on a fashion shoot with my friend Andrea for her vintage fashion project Kimandra. I had been thinking for a while that it would be fun to shoot a project entirely on my Polaroid Image camera and she agreed, which is why we chose the name Instant Alchemy. We shot five different outfits during the shoot. (1, 2, 3, 4, 5)

Kimandra is unique because any clothing you see in photos on the site are also for sale. About this concept they say:

"we believe that creating a love for the individual piece encourages long term use and therefore discourages consumerism and over production."

An admirable statement. Here are a few more shots from the Instant Alchemy shoot.

                 

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